In case you have a small or medium sized business, you may be looking at a PPC campaign on a low budget. Because these advertising campaigns come with so many features, you may find it hard to conduct this campaign initially. Here are a few strategies for you if you want to begin with this particular kind of advertising.
1. Start With A Few Products
First of all, you need to pick a few of your best services or products to have a beginning. For this, you should find out the products which are the most popular. These goods or services should have the highest conversion rate and profit margin.
2. Quality Score
The success of the Pay Per Click management service depends upon the Quality Score as well. This technique is used by Google to get a successful advertisement campaign. In case your Quality Score (QS) is very high and relevant, you do not need to pay too much for the ad placement. Another way is to match the ads, keywords and home pages in an efficient manner.
3. Understand The Advertising Networks
At Google Ad-words, you can show ads in two distinct places for instance. Google will present your text ads on the search results page, or it may show picture ads across its display Network.
Here it’s imperative that you target only one ad network in your each effort. If you are targeting both Display and Search networks, you can split your task into two sections: show network and search network.
4. Customize Your Ad Campaign
You need to customize your ad campaign to show advertisements in the relevant locations. These are the areas where your products or services will be probably likely to be bought in. For instance, if you’re making a dentist based marketing in California, you would not want to show your advertisements in New York.
5. Goal Mobile Phone Users
Nowadays, most Internet users navigate the internet on their smartphones. Based on your company, be certain to target mobile users as well. Therefore, you should adjust your ad campaign so.
If you know that a large part of your clients doesn’t use cellular phones, you can make changes to your mobile ad bids to save a lot of money. But remember that most people use their smartphones to surf the world wide web.
6. Utilize Exact Phrases And Keywords
When creating keyword listings, you need to produce a list of the specific matches. This way your advertisements won’t get too many clicks and impressions since the ads will be shown to those customers who will type the exact phrases or keywords. It will also help you raise your conversion rates and ROI, which will grow your business.
7. Go With Text Advertisements
In the beginning, it is recommended that you proceed with text ads only. Ensure the text ads have a few keyword phrases at the relevant ad group. This trick is a great one if you want a higher Quality Score.
Thus, with these seven tips, it is possible to run an effective PPC ad campaign to grow your company.